N.Y. Attorney General Examining Cause-Related Marketing - TheNonProfitTimes

N.Y. Attorney General Examining Cause-Related Marketing - TheNonProfitTimes: The New York Attorney General recently crossed into what some consider to be the hallowed ground of charities by launching an investigation into cause-related marketing of “pink ribbon” charities. In its own recognition of National Breast Cancer Awareness Month, the New York Attorney General’s Office (the NYAG) is examining charities and commercial partners that are involved in a cause-related marketing campaign representing that a portion of the sales of a product or service will support breast cancer research or screening.

Overall, this initiative highlights the focus of the NY AG in preventing charitable fraud in breast cancer charities. This action also demonstrates that organizations, both charities and marketers, engaging in increasingly popular cause-related marketing campaigns should pay close attention to state regulatory requirements for these activities.