Study: Peer-To-Peer Fundraising Events Are Growing | The NonProfit Times

Study: Peer-To-Peer Fundraising Events Are Growing | The NonProfit Times: News & Articles > Study: Peer-To-Peer Fundraising Events Are Growing
Study: Peer-To-Peer Fundraising Events Are Growing
By The NonProfit Times - March 18, 2014

Peer-to-peer fundraising has for all intents and purposes turned supporters into organizations’ development departments. A subset of P2P, independent fundraising events (IFEs) are almost wholly supporter-run with little or no staff involvement.

A new study from Austin, Texas-based Charity Dynamics showed that 42 percent of respondents have an IFE program, with another 25 percent looking to add one. Of those with a current program, 63 percent predict their programs will grow by at least 10 percent in 2014.