Urgent Alert Regarding USPS Personalization Rule: "March 22, 2005
To: Nonprofit Organizations, Fundraisers & Friends
From: (alphabetically by organization)
Neal Denton, Alliance of Nonprofit Mailers
Paulette V. Maehara, Association of Fundraising Professionals
Senny Boone, Direct Marketing Association - Nonprofit Federation
Tracy Lea, Direct Marketing Association of Washington DC
Thomas Daubert, Direct Marketing Fundraisers Association
Sr. Georgette Lehmuth, National Catholic Development Conference
Re: URGENT: New USPS Personalization Rule
If you are personalizing your Nonprofit Standard mailings now-you have a problem today!
Do you include any data fields in your Standard mailpieces other than the date and the name and address of the recipient? If so, your mailings may need to pay First-Class rates beginning on June 1.
A seemingly innocuous set of USPS rule changes, scheduled to take effect on that date, could disqualify your mailings from Nonprofit Standard rates if you use common and long-accepted techniques of mailpiece personalization. Even now-less than six weeks before the new rules take effect-the USPS has not answered some of the most obvious and basic questions about what the new rules permit and forbid."
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